1) Historically, every technological revolution has dramatically transformed the way how entertainment content is created, the community of creators, and how it's interacted with. Movies made novels visible, phonographs recorded music, DV enabled more people to become video creators, leading to platforms like YouTube. iPhone further democratized this, leading to platforms like Instagram and TikTok. All these have not only enlightened billions but also generated tremendous economic value.
2) In comparison to productivity tools, where one user typically generates one DAU, in the entertainment content realm, one user can create multiple DAUs. You might watch videos on TikTok, YouTube, play Genshin Impact, and also go to a cinema to watch Warner Bros' Barbie.
3) Entertainment content are genuine high-frequency necessities. All of us have been inspired by good entertainment content at some point. We believe in the power of storytelling and imagination, to ENTERTAIN more, to ENLIGHTEN more.